When quizzed, a higher than expected number of investors struggle to understand the differences between mutual funds and exchange-traded funds (ETFs). Indeed, when put into the context of the myriad…
The coronavirus pandemic has had a particularly brutal effect on businesses great and small. Almost every industry relies on some form of human contact or other, but the necessary social…
Investing endless sums of money in marketing makes little sense if you cannot keep your customers coming back. It costs a lot of money to maintain a constant stream of…
As the world reels from the impact of the coronavirus pandemic, the unfathomable economic consequences are only beginning to dawn on many of us. The truth is that we have…
You do not get to become the world’s largest company without doing something special when it comes to customer relations. This is an accolade that American e-commerce giant Amazon has…
Every e-commerce brand that is serious about customer retention should make a loyalty program a key part of its business strategy. As you will know, keeping your customers engaged and…
When it comes to customer retention rates in the cutthroat market on cellphone technology, Apple comes out a clear winner. Demonstrating Apple’s dominance in this field have been several studies…
One thing that the digital revolution has changed in a big way is marketing. Since we all spend so much time online on our phones and other digital devices, companies…
If you have ever worked in marketing, you will know that attracting new customers is no mean feat. The internet is today is probably awash with companies that offer products…
